According to Sarah Morrison of The Independent, Britain is entering a golden era of the short film. Apparently the medium has moved out of art houses and into the mainstream as its popularity soars.

Charlie Chaplin built a career on them, and brands are now using them to sell their
latest products. The short film, once a slightly marginal staple of art houses and film
buffs, is experiencing a golden era in Britain and is reportedly reaching wider
audiences than ever before.

Advances in film-making technology and the growth of the internet are behind the
rise, experts say, but their popularity is down to more than digital progress. The
short film, with its capacity to convey ideas concisely, is capturing the mood of an
increasingly time-pressed, information-hungry generation.

Briony Hanson, director of film at the British Council, said we are at a “watershed
moment” when it comes to the proliferation of “perfect little vessels that tell a story
in their own right”. “We are looking at a golden era in Britain,” she said. “Just over
20 per cent of shorts in the total Sundance [Film Festival] selection were UK-made in
2012, while last year, the figure was 6 per cent.”

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