When the CollegeHumor website decided to make its first feature film, “Coffee Town,” it wasn’t entirely clear how to maximize a full-length digital and VOD release.
The CollegeHumor audience is accustomed to viewing short humor videos online forfree, while feature films released through companies like IFC and Magnolia Filmsoften include a theatrical release to generate reviews and press attention.
Distributed by Filmbuff, “Coffee Town” premiered July 9 on digital andcable/satellite VOD, with iTunes and Xbox turning out to be the most successful platforms for the pic. While it’s too early to say just how much the film will make, the minimal marketing spend and blanket digital strategy make it a potentialbreakthrough moment for multiplatform distribution. Continue reading ‘Coffee Town’ Film Keeps Hot on Digital Platforms