Australian horror/comedy 100 Bloody Acres tanked at six Australian cinemas last weekend. Producer Julie Ryan has some compelling theories on why that happened.
Ryan sees an urgent need to re-think the traditional film distribution model and for a campaign to convince Australian cinemagoers of the entertainment value of Australian films.
The producer identifies a number of factors which she believes militated against her film, including the release date, competition from The World’s End, a UK film in the same genre, piracy and file sharing, and lack of marketing support.