Category Archives: Film

Film news with a particular orientation towards Australia.

Two Australian Films To Premiere At Festival De Cannes

The 67th Festival de Cannes has announced that two Australian feature films have been invited in Official Selection at the prestigious film festival next month. David Michôd’s highly anticipated second feature, The Rover, will have its world premiere Out of Competition, and Charlie’s Country, from revered Australian filmmaker Rolf de Heer, has been selected for Un Certain Regard.

Screen Australia CEO Graeme Mason said, “This is an honour for two remarkable Australian filmmakers – a veteran and a tremendous next generation storyteller. It is wonderful to see both being celebrated by one of the leading film festivals of the world, Cannes, and well-deserved recognition to both.”

This is David Michôd’s first invitation to the prominent film festival, for his thriller The Rover. David’s well-received debut feature, Animal Kingdom, received 36 awards including the Grand Jury Prize, World Cinema: Dramatic at Sundance Film Festival, a first for an Australian film, and received a prestigious Academy Award® nomination for Best Performance by an Actress in a Supporting Role (Jacki Weaver).

The Rover producer Liz Watts said, “David and everyone involved with The Rover are thrilled by its world premiere at the highly prestigious Cannes Film Festival – it’s truly an honour to screen there, and a wonderful start to the movie’s journey to audiences all over the world.”

The Rover is set ten years after the downfall of the western economic system, when society is in decline, the rule of law has disintegrated and life is cheap. Eric is a cold and angry drifter who has left everything and everyone behind. When his car is stolen by a gang of desperate desert hustlers, Eric embarks on a ruthless mission to track them down. Along the way he is forced into an unlikely relationship with Rey, a naïve and injured gang member.

Writer, producer, and director David Michôd will be joined by The Rover lead cast including Guy Pearce and Robert Pattinson, along with producers Liz Watts and David Linde.

The Rover was made with financial support from Screen Australia, the South Australian Film Corporation and Screen NSW, and was produced by Porchlight Films in association with Lava Bear Films.

Returning to Cannes for the fourth time, Rolf de Heer has previously received two Palme d’Or nominations, for The Quiet Room and Dance Me to My Song, and won the Special Jury Prize, Un Certain Regard for Ten Canoes. Charlie’s Country is the long-awaited third film in Rolf’s unofficial trilogy and longstanding collaboration with Aboriginal Australian screen icon David Gulpilil, beginning with The Tracker in 2002 and followed by Ten Canoes in 2006.

Rolf said of his return to the festival, “As a great celebration of cinema, the Cannes Film Festival has historically been a wonderful launching pad into the world market for films I’ve directed. I’m consequently very pleased that Charlie’s Country has been selected, because it means the film will be seen.”

Charlie’s Country was developed, written, produced and directed by Rolf, who will attend the film’s international premiere in Cannes accompanied by co-developer/lead actor David Gulpilil, actor/producer Peter Djigirr and executive producer Sue Murray.

The story centres on the character of Charlie, played by David Gulpilil, who decides to make a stand following the new invasion of his Aboriginal community… and finds he still has a long way to fall.

Charlie’s Country is a co-production between Vertigo Productions and Bula’bula Arts Aboriginal Corporation, produced by Nils Erik Nielsen, Peter Djigirr and Rolf de Heer. The film is presented by Screen Australia and Domenico Procacci and produced in association with the South Australian Film Corporation, Larrakia Nation Aboriginal Corporation and Adelaide Film Festival.

David and Rolf will join eminent Sydney-based filmmaker Jane Campion, who will preside over the jury of the 67th Festival de Cannes, and is the only female filmmaker to have ever received Cannes’ top award, the Palme d’Or, which she won for The Piano in 1993. The Australian presence will be further emphasised with attendance by Nicole Kidman for her film Grace of Monaco, which is scheduled to open the festival, and Sam Holst, who has been selected for the Cannes Cinéfondation Résidence in Paris.

CHARLIE’S COUNTRY

Production Companies: Vertigo Productions, Bula’bula Arts Aboriginal Corporation

Devised by: David Gulpilil, Rolf de Heer

Writer/Director: Rolf de Heer

Producers: Nils Erik Nielsen, Rolf de Heer, Peter Djigirr

Executive Producers: Domenico Procacci, Bryce Menzies, Sue Murray, Troy Lum,

Peter McMahon

Australian Distributor: Entertainment One Films Australiahttp://au.eonefilms.com

Cast: David Gulpilil, Peter Djigirr, Luke Ford, Jennifer Budukpuduk, Peter

Minygululu, Bojana Novakovic

Synopsis: With the new invasion of his Aboriginal community in full swing, Charlie

decides to make a stand… and finds he still has a long way to fall.

THE ROVER

Production Companies Porchlight Films Pty Ltd in association with Lava Bear Films

LLC

Writer/Director: David Michôd

Producers: Liz Watts, David Linde, David Michôd

Executive Producers: Tory Metzger, Adam Rymer, Vincent Sheehan, Anita Sheehan,

Nina Stevenson, Glen Basner, Allison Cohen

Cast: Guy Pearce, Robert Pattinson, Scoot McNairy, David Field, Anthony Hayes,

Gillian Jones, Susan Prior

International Sales: FilmNation Entertainment

Australian Distributor: Village Roadshow

Synopsis: Ten years after a collapse of the western economic system, Australia’s

mineral resources have drawn the desperate and dangerous to its shores. With

society in decline, the rule of law has disintegrated and life is cheap. Eric (Guy

Pearce) is a cold and angry drifter who has left everything and everyone behind.

When his car – his last possession – is stolen by a gang of desperate desert hustlers,

Eric embarks on a ruthless mission to track them down. Along the way he is forced

into an unlikely relationship with Rey (Robert Pattinson), a naïve and injured

younger brother of gang member Henry (Scoot McNairy), who has left Rey behind in

the bloody aftermath of the gang’s most recent robbery. From the acclaimed director

of Animal Kingdom.

Twitter: https://twitter.com/TheRoverMovie

Facebook: https://www.facebook.com/TheRoverMovie

Screen Australia – Thursday 17 April 2014

Selective cuts to the national memory

THE slashing of more than 10 per cent of the National Film and Sound Archive’s
staff has passed with relatively little comment outside Canberra.

Last week, Michael Loebenstein, chief executive of the National Film and Sound Archive of Australia, announced “a new business model and structure for the organisation” following a six-month review and consultation process.

Twenty-eight of the archive’s staff of 206 are expected to go. Loebenstein later told ABC666 Canberra that the NFSA “is not being dismantled, it’s moving forward”. He tells Reel Time: “The two key messages are we need to be able to live sustainably within our means and be able to build skills and capacities to engage in the digital environment. Existing programs such as screenings at Canberra’s Arc Cinema, exhibitions and the touring film festivals will be gradually replaced by new programs, with an increased focus on online delivery.”

He adds: “We’re not going to abolish the idea of a screening in front of a live audience” but there will be fewer screenings in Canberra as the NFSA aims to “see how we can serve the whole national footprint”.

Friends of NFSA president Ray Edmondson tell Reel Time: “It’s not a very responsible way to deal with the national memory.” He thought Loebenstein had previously “done a good job under difficult circumstances” but “the reality is all the cultural organisations have been cut year after year by the efficiency dividends. There’s no fat in them.”

Loebenstein’s statement to staff said the institution needed “to adapt the way we do business to take better advantage of technology and of our relationships with partners in industry and the community”. Essentially, the focus will be a push into the online environment and away from physical screenings and programs.

Michael Bodey – The Australian – April 16, 2014

20 essential Australian films?

Any list of must-watch films is likely to be so arbitrary and subjective that it buys plenty of arguments, and so it proves with the Taste of Cinema website’s selection of 20 Essential Australian Films You Need To Watch. Writer Liam Clark, a film/literature/music student in Sydney, omits everything produced before 1971 and there are many questionable choices.

His Essential 20: Strictly Ballroom (1992), Sweetie (1989), Mad Max (1979), Gallipoli (1981), Muriel’s Wedding (1994), Lantana (2001), Snowtown (2011), The Dish (2000), Candy (2006), Dogs in Space (1986), Somersault (2004), Shine (1986), The Adventures of Priscilla, Queen of the Desert (1994), Wake in Fright (1971), Samson & Delilah (2009), The Hunter (2011), Animal Kingdom (2010), Walkabout (1971), Last Ride (2009), Picnic at Hanging Rock (1975).

As the runners up he nominates: Breaker Morant, The Tree, My Brilliant Career, Sleeping Beauty, Mystery Road, Balibo, Wolf Creek, The Proposition, The Last Wave, Ten Canoes, The Loved Ones, Chopper, Bad Boy Bubby, Blessed, Beautiful Kate, The Castle, Noise, Romper Stomper and Two Hands.

So, no room for Newsfront, Rabbit-Proof Fence, Sunday, Too Far Away, Caddie, Careful, He Might Hear You, Crocodile Dundee, The Devil’s Playground, The F.J. Holden, The Getting of Wisdom, Storm Boy and numerous other fine films and documentaries.

Perhaps the most apt comment is from Michael Favelle of Odin’s Eye Entertainment: “I think most of these lists deliberately throw in a few stupid choices just to get people talking about them.”

By Don Groves INSIDEFILM [Fri 11/04/2014]

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Motion picture industry continues to stagger under piracy with mere record-breaking income

Once again, the “piracy-stricken” motion picture association has had a banner year, with box office revenue breaking all records (as they’ve done in most recent years).
The biggest gains this year come from China — a market condemned by the studios as a hive of piracy.
Some of the best news in the report is that American movies are seeing success in China, which has become the first international market to reach more than $3 billion in movie sales. The Chinese enthusiasm for US-produced movies comes despite the fact that China continues to restrict the number of foreign-made films that can be released in theaters to 34 imports a year.
But the country at the top of the MPAA’s sales charts is also at the top of its piracy target list. Last year, the MPAA placed China on the list of the “most notorious” markets for distributing pirated movies and TV shows. As reported by the LA Times, MPAA spokesperson Michael O’Leary has explained:
The criminals who profit from the most notorious markets through the world threaten the very heart of our industry and in doing so threaten the livelihoods of the people who give it life. These markets are an immediate threat to legitimate commerce, impairing legitimate markets’ viability and curbing US competitiveness.
Despite prolific piracy, China’s increase in sales has been positively “meteoric,” MPAA chief Chris Dodd said at a press conference yesterday, noting a 27 percent increase.

Cory Doctorow at Boing Boing – Thu, Mar 27, 2014

Five New Feature Projects Add To A Diverse Screen Australia Line-Up

$4.3 million of funding was approved for a wide variety of feature film projects in various stages of production at the Screen Australia Board meeting this week.

“Funding includes support for debut feature directors, experienced production teams, an Australian book adaptation and stories targeted at domestic and international audiences,” CEO Graeme Mason said today.

“It is great to see such a diverse range of production taking place in Australia and this funding round continues to balance support for new and experienced talent in our sector,” he said.

Two remarkable true stories that reflect our contemporary cultural identity were supported in this round. A Long Way Home is a poignant account of a five-year old Indian boy who gets lost, forcing him into a Calcutta orphanage and, eventually, a life with an adoptive family in Tasmania. Years later, he endeavours to find his birth family.

This is the directorial feature debut of Garth Davis, renowned commercials director and co-director of the critically acclaimed television series Top of the Lake, and is to be produced by Emile Sherman, Iain Canning and Angie Fielder.

Based on Timothy Conigrave’s classic book and theatre show, Holding the Man is produced by Kylie du Fresne and directed by Neil Armfield, a hugely acclaimed theatre director who returns to feature films after 10 years. The film is a moving romance of Tim and John, lovers who meet at high school in the 70s, and its cultural, generational and social themes of a challenging 15-year relationship have relevance beyond the story’s cult status.

The futuristic sci-fi Infini, from director/producer/writer Shane Abbess and producers Mat Graham, Brett Thornquest and Sidonie Abbene, follows a rescue team trying to save the lone survivor of a freak accident on a mining station, who must race against the threat of a lethal biological weapon. Finishing funds will be provided by Screen Australia for this project, which features visual effects that will engage the imagination and transport audiences to another world.

Two thought-provoking feature documentaries were also provided with post-production support in this round. That Sugar Film, from first-time feature director Damon Gameau and producers Nick Batzias and Rory Williamson, will challenge Australian and international audiences’ perceptions of their habits forever, as it explores the effect of sugar on our bodies and minds.

The Last Impresario by debut feature director Gracie Otto and producer Nicole O’Donohue profiles Michael White, a notorious octogenarian London theatre and film impresario, told from the perspectives of several great cultural personalities. This intimate documentary introduces audiences to the person behind iconic productions The Rocky Horror Picture Show and Monty Python and the Holy Grail.

With only one funding round to go this financial year, the Screen Australia Board has continued to support diverse projects based on their potential for: Australian audience appeal, cultural value, talent escalation, international sales and festival selection. Screen Australia assesses eligible feature projects against published criteria covering script, creative team, project viability and market strength.

Over the past year, Screen Australia has supported a range of feature projects including comedies Oddball, Sucker and comic drama The Dressmaker; thriller Backtrack; dramas Rest Home, Life, Ruin and Partisan; children’s drama Paper Planes; and theatrical documentaries Sherpa: in the Shadow of the Mountain and Only the Dead. In television, projects have included bold dramas like Love Child, The Kettering Incident, Hiding, Gina, The Secret River, ANZAC Girls, Catching Milat and Deadline Gallipoli; children’s content The New Adventures of Figaro Pho, In Your Dreams Series 2, Mako Island of Secrets Series 2 andLittle Lunch; and comedies including Danger 5 and Party Tricks, plus a whole range of emerging talent through initiatives such as Fresh Blood with the ABC.

FEATURES

A LONG WAY HOME

See-Saw Films Pty Ltd and Sunstar Entertainment Pty Ltd

Producers Emile Sherman, Iain Canning, Angie Fielder

Executive Producers Andrew Fraser, Shahen Mekertichian, Andrew Mackie, Richard

Payten

Writer Luke Davies

Director Garth Davis

Australian Distributor Transmission Films

International Sales Cross City Sales Pty Ltd

Synopsis After a wrong train takes a five-year-old Indian boy thousands of kilometres from home and family, he survives many challenges before being adopted by an Australian couple. Twenty-five years later, armed with only the scantest of clues, he learns of a new technology called Google Earth, and sets out to find his lost family.

HOLDING THE MAN

Goalpost Pictures & HTM Productions

Producer Kylie du Fresne

Executive Producers Rosemary Blight, Ben Grant, Cameron Huang, Tristan Whalley

Writer Tommy Murphy

Director Neil Armfield

Australian Distributor Transmission Films

International Sales Goalpost Film UK

Synopsis There was Romeo and Juliet and then there was Tim and John. The course of teenage love rarely runs smooth, but if you find yourself gay in an Aussie all-male school in the 1970s and you’re entranced by the captain of the football team, life’s a thrill ride. Based on Timothy Conigrave’s memoir, and the inspiration for the award winning stage play, Holding the Man is the remarkable true-life love story of Tim Conigrave and John Caleo.

INFINI

Infini Movie Pty Ltd

Producers Mat Graham, Shane Abbess, Brett Thornquest, Sidonie Abbene

Executive Producers Steven Matusko, Brian Cachia

Writer/Director Shane Abbess

Australian Distributor Entertainment One Films Australia Pty Ltd

International Sales Kathy Morgan International

Synopsis A futuristic ‘search and rescue’ team transport onto mining station INFINI to save Whit Carmichael – lone survivor of a freak accident – before quarantining a lethal biological weapon set to arrive back on earth within the hour.

THAT SUGAR FILM

Madman Production Company Pty Ltd

Producers Nick Batzias, Rory Williamson

Executive Producer Paul Wiegard

Director Damon Gameau

Australian Distributor Madman Entertainment

International Sales Metro International Entertainment

Synopsis An engaging and saccharine ride exploring what really happens when a spoonful of sugar helps the medicine go down.

THE LAST IMPRESARIO

Wildflower Films Pty Ltd & Ralf Films

Producer Nicole O’Donohue

Executive Producers Julia Overton, Mel Flanagan, Thomas Mai

Director Gracie Otto

Australian Distributor Umbrella Entertainment

International Sales Dogwoof

Cast Yoko Ono, John Cleese, Kate Moss, Naomi Watts, Anna Wintour, Barry

Humphries, Greta Scacchi, Brian Thompson, Jim Sharman

Synopsis Michael White might just be the most famous person you’ve never heard of. A notorious London theatre and film impresario, playboy, gambler, bon vivant and friend of the rich and famous, he is now in his eighties and still enjoys partying like there’s no tomorrow. In this intimate documentary, filmmaker Gracie Otto introduces us to this larger-than-life phenomenon. Featuring interviews with many of his closest friends, including Anna Wintour, Kate Moss, John Waters, Barry Humphries and, of course, the man himself, the film is a vibrant tribute to a fascinating entertainer.
Screen Australia Media Release – Friday 28 March 2014

Screen Australia CEO pledges to halve decision-making time, but criticises ‘sense of entitlement and negativity’

Screen Australia CEO Graeme Mason has told Mumbrella he plans to halve the length of the funding application process as he seeks to build a self-sustaining screen industry in Australia.

Mason said he has been working to cut the time to decide whether to green light projects by around a third since he joined the industry body in November, and plans to reduce that further still.

“I do think we should give people a steer very early if we see the a life for their project. I’m trying to get you to know very quickly, like in a matter of weeks, if we see potential for it or not. And I would hope to halve the time,” he said.

“We’re also trying to do two stages for most applications. I don’t think it’s appropriate to ask you all to give us an encyclopaedia in hard copy, not even online, I think that’s daft. So we need to speed that up and make it as fluid as possible. At least a fast ‘no’ is better than a slow ‘no’.”

Screen Australia is the main national funding body for the screen industry in Australia, covering film and television along with new media and the games sector.

Mason said it was his goal for the industry to make it self-sustaining and was looking at schemes to attract investment and help business. However he criticised “the sense of entitlement in this country, but also the sense of negativity”. He said he scored the health of the industry at seven marks out of ten.

Responding to a question posted on Mumbrella by a viewer of the live video hangout, Mason said the Producer Offset scheme brought in after the 10BA tax perk was scrapped had been successful across the board as production had increased.

However he said it had not been as helpful for feature films, as the 10BA tax write-off incentive had been much more advantageous to private equity.

“Something I’m really keen on is to try and attract investment,” he said. “I do not believe the government or Treasury would look at that kind of favourable alteration at this exact moment when they are trying very hard to contain costs.”

Mason said Screen Australia was working towards helping the industry to sustain itself.

He said: “I think its a moment now for Screen Australia to be seen as a part of the industry, to work with the industry, to best develop their careers and stories but recognising that we are also part of government. All the money we’re spending is coming from government. So they have aims and desires, culturally, creatively, capability building, and its working out where we fit with the film schools, with the people doing it themselves. But we can’t do it all for everybody.

“Our brief is to build an industry that is working towards sustaining itself,” he said.

“So we’re obviously trying to bring new people through but as we bring them through we need them to get to a point where they can be more in charge of their own destiny and move on.”

Aaddendum: Screen Australia’s chair Glen Boreham announced today that he would stand down when his term expires at the end of June.

Megan Reynolds – mumbrella blog – March 28th, 2014

US critics take aim at Oz vigilante thriller

Kelly Dolen’s John Doe: Vigilante premiered in US cinemas last Friday and was met with largely negative reviews which branded it as shrill, gory and pseudo-intellectual.

Main Street Films launched the thriller starring Battlestar Galactica’s Jamie Bamber as John Doe, a self-styled vigilante who is on trial for 33 murders, on 20 screens in California, Colorado and Arizona.

The screenplay by Stephen M. Coates follows a vigilante group called Speak for the Dead which supports Doe’s cause while he’s in prison, igniting a debate about justice versus vengeance. Lachy Hulme (Offspring, Power Games: The Packer-Murdoch Story, The Matrix Revolutions) plays a reporter who is trying to uncover the true story about Doe.

Produced by Screen Corp’s James M. Vernon and Kristy Vernon, Keith Sweitzer and David Lightfoot, the film will debut in Australia on May 1 via Monster Pictures.

“When TV’s Dexter, the serial killer who targets other killers, left the airwaves last fall, he left plenty of room for copycats,” said the Los Angeles Times critic Inkoo Kang. “Into that void strides John Doe: Vigilante, a pseudo-intellectual exercise in bombast and glorified violence. “The fatal flaw of John Doe is its focus on ideas, rather than people. The protagonist’s victims are so cartoonishly evil they might as well be twirling their moustaches before being shot in the head. John Doe’s sanctimonious speeches are equally weightless; only his self-righteous fury registers. In this case, anger speaks louder than words.”

By Don Groves INSIDEFILM [Mon 24/03/2014

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U.K. Movies’ Share of Global Box Office at Lowest Point Since 2009

Hollywood-backed U.K. films repped 10% of world’s box office

LONDON — Pics produced in the U.K. took an 11.4% share of the global box office last year, the lowest since 2009, according to figures just released by the British Film Institute.

B.O. revenue for British films in 2013 totaled $4.1 billion compared with $5.3 billion in 2012, which repped a 15.3% share.

As in past years, the vast majority of the B.O. revenue was generated by U.K. films that were wholly or partly financed by U.S. studios, but featured U.K. cast, crew, locations, facilities, post-production and often U.K. source material. These U.S. studio-backed U.K. films repped 9.8% of the global box office, which compared with 13.4% in 2012. Nevertheless, the 2013 tally is still an impressive figure, and testament to the allure of U.K. facilities, crews and tax credit for Hollywood producers.

Independent British films took a 1.6% share of global B.O. in 2013 compared with 1.8% in 2012.

The highest earning pic at the global B.O. to qualify as British was “Fast & Furious 6” with $789 million, followed by “Gravity” with $708 million, and “Thor: The Dark World” with $641 million.

The highest grossing independent U.K. film was “Red 2” with $148 million, followed by “Rush” with $90 million, and “Philomena” with $89 million.

U.K. films had an 11.9% share of the market in U.S./Canada, 5.7% in Japan, 11% in Korea, 9.9% in France, 9.6% in Germany, and 14.6% in Australia.

Leo Barraclough – Variety – MARCH 21, 2014

Screenburn raises $500k to help sell films and music on Facebook

British startup has already worked with Paul McCartney and the Rolling Stones on video-on-demand films

British technology startup Screenburn has raised $500k (£302k) in angel investment to continue building its business helping musicians and filmmakers make money from Facebook.

The company specialises in video-on-demand (VOD) events, with fans paying to watch films or concerts on the social network. It has launched more than 200 films on Facebook, including projects for Paul McCartney and the Rolling Stones.

Screenburn’s app, which launched in December 2012, sits within clients’ Facebook pages, taking payments from fans then making films available to stream for set periods of time.

Alongside the funding, the company has recruited Steve Macallister from television distributor Zodiak Rights and Howard Kiedaisch from digital cinema firm Arts Alliance Media to join its board of directors.

“There’s no question that much of the future of long form video content lies with digital streaming,” said Macallister in a statement. “Screenburn is exciting because it offers content owners an opportunity to reach out to people already engaged with a brand or a particular release online.”

Screenburn says it has a number of partnerships in place for 2014 around music, sports and television, as well as films.

“Content owners may already have thousands or even millions of fans on Facebook. The app works very well to monetise this existing audience,” said founder Tom Raffe.

“The app also takes full advantage of Facebook’s sharing functionality to find new fans and increase distribution to a nationwide or worldwide audience. This funding is a great qualification of our business model and plans for this year.”

Screenburn is one of a number of companies exploring social commerce. US startup Chirpify started out working with artists like Amanda Palmer, Green Day and Snoop Dogg to sell music and merchandise on Twitter, before expanding to Facebook and Instagram.

Another company, Gumroad, has worked with Bon Jovi and Wiz Khalifa in music, while author Nathan Barry sold more than $355k worth of books through the service in 16 months.

A more direct rival for Screenburn is Milyoni, which has worked on “social video” campaigns for clients including Universal Music Group and Hollywood firms Paramount and Lionsgate. In July 2013, it streamed a concert for Smashing Pumpkins for free, albeit to just 1,800 fans.

One challenge for all these companies when working on Facebook is the ongoing debate about “organic page reach” on the social network – the number of people who’ve Liked a band or brand who’ll actually see its posts in their news feeds.

Marketers have been complaining for some time that their organic page reach stats have been falling on Facebook, with grumbles that it’s a deliberate strategy on the social network’s part to force them to pay for advertising to reach more of their own fans.

In December 2013, Facebook responded to the criticism, admitting the trend but saying it was inevitable. “On a given day, when someone visits News Feed, there are an average of 1,5001 possible stories we can show,” claimed its blog post.

“As a result, competition for each News Feed story is increasing. Because the content in News Feed is always changing, and we’re seeing more people sharing more content, Pages will likely see changes in distribution. For many Pages, this includes a decline in organic reach.”

That presents a challenge for the clients of Screenburn and its rivals: they can make films or gigs available to stream, but ensuring all their fans know that these events are available to watch may increasingly require more spending on Facebook advertising.

Stuart Dredge – theguardian.com, Thursday 20 March 2014

Old strategy struggling

The rise of the digital economy threatens the very bedrock of both the publishing and the movie industries – the blockbuster.

Forty years after Jaws set box-office records, high-grossing, event-style blockbusters have cemented their place as the essential success strategy for movie studios. In today’s crowded entertainment market, film producers must rise above the noise to win. Pursuing safer movie bets is a recipe for lifting sagging profits.

These are the conclusions of Harvard academic Anita Elberse’s book, Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. The dynamics of blockbusters hold true not just for movies, she writes, but for publishing, recording labels, sports franchises and television networks.

Yet the ever-growing sea of entertainment choices – much of it distributed online, much of it cheaper, if not free – raises the question of ”whether digital technology will spell the end of blockbusters” and with it the dominance of the strategy. So far, the biggest victims of the new technology have been the middle rungs of the entertainment business, leaving a ”winner-take-all” market littered with thousands of ”also-rans” in film, acting, books and music.

Tom Cruise reportedly earned $US70 ($77.5 million) from the first Mission: Impossible, while two-thirds of American actors make less than $US1000 a year. Of the 8 million unique tracks sold on Apple’s iTunes in 2011, 102 tracks sold more than 1 million units each, but 94 per cent sold fewer than 100 units. Nearly one-third sold only one unit each.

Now, tech-fuelled change threatens the industry’s very structure. Promotions for Lady Gaga’s 2011 Born This Way album, for example, employed a complex web of deals among companies as diverse as Amazon, Belvedere Vodka and Starbucks. The demise of retail music-store chains has made reaching a wide audience of potential fans more difficult.

Online retailers such as Amazon and Book Depository offer a millions-strong catalogue of books at prices few corner bookshops can compete with. As those outlets collapse, many of the practices of promotion and marketing in the book business have struggled too. ”The blockbuster strategy is becoming more necessary than ever, but also harder to pull off,” Elberse writes.

Films require bigger launches to break ”through the clutter” of entertainment and attract people to theatres, as attendance continues to fall.

While studios and publishers struggle, the big names can also enjoy new powers: British band Radiohead offered its album In Rainbows directly to fans at whatever price they thought fair, without a record company’s help. Comedian Louis C. K. has done a similar direct-to-fan sale of a performance.

Less well-known bands routinely give away music online to build audiences who will pay for concerts – the opposite of the old model, when bands toured to sell more albums. That would seem to be a significant change in the business, and it matches the broader shift from a manufacturing-based economy to a service-based economy in places such as the US and Australia. It is a shame Elberse does not note credible studies showing revenue from concerts rising, even as recording sales sink.

Elberse does acknowledge the cultural downside of the blockbuster strategy. ”Nine of the top-selling movies in 2011 were sequels to major franchises, and the 10th, Thor, was based on a comic-book character.”

In publishing, the focus on bestsellers has spelt the ”death of the mid-list”, the market for books selling moderately well, which once provided a living for many authors, she says.

Elberse quotes a music label manager saying: ”The great artists and the bad artists are easy – it is the good artists that can kill you,” because with good artists, it is not clear when to stop backing them.

Before the emergence of the blockbuster strategy in the 1970s, audiences had grown bored with movie offerings and distracted by TV. Hollywood was looking for a new success model and the video cassette recorder further dampened movie attendance.

Blockbusters such as Jaws and Star Wars gave the movie industry a new life, as studios sold stories as a special event to draw audiences back to the cinema.

Today, technology is changing viewers’ tastes and, once again, reshaping the expectations of the public. This book offers a snapshot of a four-decade-old strategy that may be in its twilight. What emerges next, no one can say.

Chris Zappone – SMH – March 22, 2014